"This has become the new darling of the political set," Passwaiter said.
#Hulu customer service chat tv#
Unlike TV networks, streaming platforms like Hulu and Netflix aren't obliged to comply with the 1934 Communications Act - the law that requires broadcasters to provide political advertisers with equal access to the airwaves.īroadcast TV is still expected to dominate this fall's cycle with over $4 billion in election ads, according to political ad monitoring firm Kantar CMAG vice president Steve Passwaiter.īut Passwaiter said streaming services have a great potential to reach younger and more segmented audiences. "So these platforms are a critically important way of getting our persuasion advertising to the voters."
"We just have a broader definition of television these days," Norton said. Since Hulu's parent company, Disney, announced Wednesday it would bring the streamer into alignment with its cable services and allow political ads to run, Norton said her firm now might be able to work with the streamer. "For them to block us from being able to communicate the gravity of the times that we're in was hugely problematic for us," said Julie Norton, founding partner at Mosaic Communications, a media consultancy firm that buys ads for Democratic clients. b圓h6O5btN- Democratic Governors July 26, 2022 doesn’t want you to see this ad about the GOP’s plan to ban abortion nationwide.
0 kommentar(er)
